A mobile enterprise application platform (MEAP) is a comprehensive suite of products and services that enable development of mobile applications.[1]
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MEAPs address the difficulties of developing mobile software by managing the diversity of devices, networks and user groups at the time of deployment and throughout the mobile solution’s lifecycle. Unlike standalone apps, a MEAP provides a comprehensive, long-term approach to deploying mobility. Cross-platform considerations are one big driver behind using MEAPs. For example, a company can use a MEAP to develop the mobile application once and deploy it to a variety of mobile devices (including smart phones, tablets, notebooks and ruggedized handhelds) with no changes to the underlying business logic.[2]
Platform applications are best for companies that wish to deploy multiple applications on a single infrastructure, scaled to the size of their current mobile field force and available in an online and offline mode.[3] Mobile platforms provide higher level languages and easy development templates to simplify and speed the mobile application development timeframe, requiring less programming knowledge for mobile business application deployment.
The Rule of Three refers to a concept developed by analyst firm Gartner, whereby companies are encouraged to consider the MEAP approach to mobility when they need their mobile solutions to:
According to Gartner, using a common mobility platform, like a MEAP, brings considerable savings and strategic advantages in this situation.[4]
A MEAP solution is generally composed of two parts: a mobile middleware server and a mobile client application. A middleware server is the solution component that handles all system integration, security, communications, scalability, cross-platform support, etc. No data is stored in the middleware server – it just manages data from the back-end system to the mobile device and back. Most MEAPs also come with a mobile configuration/development toolset that allows companies to create and adjust the mobile solutions.
Mobile applications are software that connect to the middleware server and drives both the user interface and the business logic on the device. These applications are often able to transfer seamlessly across the Mobile operating system, as a platform to launch applications upon. Mobile apps can be deployed as "thick" applications -- or native apps that are installed on the device - or rendered in the device's browser using technologies such as HTML5 (something that's often called the "thin" approach). Whether a "thick" or "thin" application is deployed depends on application complexity, device support, requirements for user experience, and the need for app availability in the absence of network coverage.
The MEAP software market is constantly evolving and expanding. According to TechNavio's analysts, “the Global Mobile Enterprise Application Platform market will reach $1.6 billion in 2014.” [5]
According to Gartner's 2011 MEAP Magic Quadrant report, the following vendors are the industry-leading MEAP providers:[6]